Development of health tourism in the Lika destination
On December 18, 2017, the Cluster Lika Destination Cooperation Agreement was signed with the Kvarner Health Health Cluster. President Lika Destination Cluster and LAG leader Tomislav Kovačević on this occasion expressed satisfaction with the launch of cooperation in the field of health tourism, which for the sake of extraordinary cleanliness and healthy nature as well as food in Lika destination, certainly has a future. In addition to the numerous segments of tourism developed by Cluster Lika Destination, health tourism has so far not been represented, and collaboration with the Kvarner Cluster and the area that has a centuries-old health tourism experience is just the beginning of this story. Ph. D. Vladimir Mozetić, President of the Kvarner Health Cluster, also highlighted a number of benefits that could be achieved through synergistic action. Besides its beauty, the Kvarner destination is well-known and recognizable by modern health services and services that extend the tourist season. The importance of this cooperation in the segment of the gastronomic offer was addressed by the Leader of Lika Destination Cluster Petra Butković highlighting the possible placement of Lika Quality Food on the tourist market of Kvarner, which was also supported by Mr. Alfred Franković, head of the Kvarner Cluster. He further emphasized other potentials and benefits of future co-operation such as joint participation in EU projects, joint venture market developments, etc. One of the problems when talking about the development of health tourism is certainly not the existence of a rounded tourist product. Everything comes down to the individual efforts of individual clinics, who invest their resources themselves, turn from need to the tourist community and DMC agencies, just to offer tourists a whole package, which is neither logical nor natural. Health institutions must be doing the best thing about it, not worrying about what the guest will do for seven days at the destination. This co-operation is the right path for quality development and an excellent example of how collaboration can generate a new value. Lika is certainly an excellent authentic tourist story, as well as LAG Lika, who are pioneers in strategic development and branding Lika as an authentic destination. This collaboration with clinics offers exactly what they need, a quality and authentic tourism product, content during the period of rehabilitation because it is safe to offer the content to the clients rather than to stay in the hotel for three days. Lika as a destination is certainly unique and authentic, especially through its natural resources and food, and it is necessary to round off the whole story about health tourism. The INTEGRA LIKA 2020 project, which is the founder of the entire development of the Lika and sub-mountainous littoral, today's event confirms the vision and systematic work of the LIKA LAG, which is the initiator of the establishment of the Lika Destination Cluster as well as the Cooperative Lika Coop which will also find interest in selling Lika products in the Kvarner area.
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