Assignment of the Lika Quality Certificate and opening of the info point of destination and trade with Lika Quality products
On Saturday, June 09, 2018, at the Hotel Lake in Plitvice Lakes National Park, at 9:00 pm, the ceremony of the award of the certificate on the use of the warranty mark Lika Quality was held. Lika Quality is a regional quality brand of locally produced food and souvenirs. These are high-quality, locally produced products that have a strong tradition in this area. The Lika Quality project is part of the INTEGRA LIKA 2020 project, which aims to brand Lika destination as a destination for protected areas of nature and gastro-destination. The project is guided by the philosophy of sustainable development. The Bearer of the Sign is the Local Action Group Lika (LAG LIKA), and the project is implemented by the Cluster Lika Destination, which also carries out the project of the branded Lika destination. In June last year, 15 manufacturers were labeled for 39 products, and now 22 more manufacturers from 59 new products, therefore with the new certification, the Lika Quality system counts a total of 98 branded products in the categories: milk and dairy products, cream, honey, jam, brandy, tea, juice, meat and meat products, vegetables, fruit and fruit products, bakery products and souvenirs and handicrafts. After the award of the certificate, the joint selling point of the product labeled Lika Quality was officially opened by the Agricultural Cooperative Lika Coop. At this point of sale, all NP Plitvice Lakes visitors will have the opportunity to taste and buy local products that are also premium quality. In the same place is also the info point of Lika of the destination that was established in cooperation with the Lika Destination Cluster and the Plitvice Lakes National Park, which is open with the aim of dispersing tourists throughout the Lika destination and extending the retention of tourists in Lika. Thus, tourists will be in one place, a place that visits up to 10% of the total number of tourists visiting the Republic of Croatia, be able to get information on what is worth visiting in Lika destination as well as NP Plitvice Lakes instead of waiting for entrance hours with the recommendation to come back in the afternoon or, even better, tomorrow. Also, for the first time, local OPGs have the opportunity to sell their products at this location, and tourists have the opportunity to buy locally produced products.
