Lika Destination day conference held
A virtual one was held yesterday Lika Destination day conference organized in cooperation with the Lika Destination Cluster, Plitvice Lakes National Park, Feel IQM and the Ministry of Tourism and Sports, which co-finances the implementation of this activity within the project "Education and networking to a competitive tourist destination." Last year's conference of the same name was held for the first time in two days, while this year's conference was in line with the measures in force due to the situation with Coronavirus and was held online.
This year's conference was in the spirit of the world award won by the destination Lika, winning the TOP 100 award. Global Green Destinations.
In addition to the organizers, the conference was attended by holders of tourist offers from the destination Lika; hoteliers, representatives of tourist boards and travel agencies, private renters, local producers, directors of protected areas and a representative of the Institute of Tourism. The main topic of the conference was tourism trends in 2020 and 2021.
In the first part of the conference, Plitvice Lakes National Park presented the achievements from the tourist season in 2020, but also presented the plans for 2021. The director of the Plitvice Lakes National Park, Tomislav Kovačević, reminded that the entire branding project of the destination Lika started in 2015 with the INTEGRA LIKA 2020 project and pointed out that at the recent final conference of the project of the same name i.e. for the new period until 2025. Thanks to this project, small local producers, hoteliers, renters and others came to the fore. Furthermore, he pointed out the fact that the park itself has opened up to the local population after a long time and is continuously working to change the gastronomic offer in the park's restaurants with the aim of including local ingredients labeled Lika Quality.
Then, the Cluster Lika Destination presented its achievements so far, among which the joint ticket of the destination Lika and the regional system of quality of food, drinks and souvenirs Lika Quality stand out. Also, as a special achievement, they singled out the inclusion of the destination Lika in the list of TOP 100 world green sustainable destinations conducted by the international foundation Global Green Destination and emphasize "…this prestigious award is a proof of destination development in the right direction in accordance with the latest trends and a motive to continue to achieve the set goals guided by the philosophy of sustainable development with even greater intensity… “.
The second part of the conference was educational in which representatives of the IQM Destination Lika team spoke about crisis management, price and quality management in 2021, profitable branding and marketing trends and trends in private accommodation that will be significant in 2021. Thus, Anamarija Cicarelli during the presentation on trends with private renters pointed out that "our guests our best advisors " because just staying in our facilities can advise and direct us to correct our offer. Pero Matić spoke about the manner and goal of managing prices in the destination. He also stressed the importance of reviews and responses to them, because as he says "…customers are more demanding today than ever, so we have to listen to their wishes and needs and welcome them with them… “. Đurđica Šimičić spoke about profitable branding and its features and emphasized that "Without profitability there is no brand" but also pointed out that we should all focus exclusively on socially responsible tourism.
The last lecturer at the conference was Dr. sc. Izidora Marković Vukadin on behalf of the Institute for Tourism, who, among other things, introduced all conference participants to the term "Local Coordinator" and what characteristics and tasks that person should have.
At the end of the conference, it was concluded that communications of this type are very useful because they achieve a synergistic effect in raising the quality of destination development.
Downloaded from https://hrturizam.hr/en/.
