"STAY 3 DAYS IN LIKA" AT THE TOURIST FESTIVAL IN BERLIN
STAY 3 DAYS IN LIKA was presented at the largest tourist fair in Germany and at one of the greatest fairs in Europe, ITB Berlin at the NP Plitvice Lakes stand. Lika has, apart from natural beauty and relatively rare gastronomic offer, not given the tourists much choice for arrival and even less for longer stays, and tourists are here to come to a greater extent only on their way, while visiting NP Plitvice Lakes. Every development and development of tourism in some areas must be planned and professionally guided, and tourism must be integrated into the development of local economy and society, as well. If the development of tourism is left unresponsive, which this is the case in Lika, there is inevitable discrepancy in all spheres of local development and in the long run, this could have harmful consequences. This negative phenomenon, but also the development potential of tourism integrated in community development was recognized in LAG LIKA, which has launched the Integral Economic Development Project of Lika and the Velebit coast called INTEGRA LIKA 2020. Through this project, local food producers will be primarily involved in tourism development. In order to increase the number of arrivals and extend the stay of tourists in this destination, LAG LIKA has launched the STAY 3 DAYS IN LIKA project, which is being implemented in cooperation with the newly established Lika Destination Cluster. A few days ago, NP Plitvice Lakes introduced a new marketing strategy: promotion at world fairs called simply STAY 3 DAYS IN LIKA. This means promoting the neighboring national parks, the nature park, the cave park, i.e. the entire destination of Lika and the coast. With this move, the national park has made a complete turnaround of the practice, seeing as it promoted only its national park, while the rest of the destination remained unknown to tourists. Tourism in Lika and the sub-mountainous coast has turned a new page.
